ExxonMobil Celebrates 30 Years of Mobil 1 Synthetic Leadership; Mobil 1 Has Been the World Leader in Synthetic Motor Oil Technology and Innovation since 1974

April 13, 2004 at 11:01 AM EDT

FAIRFAX, Va.--(BUSINESS WIRE)--April 13, 2004--ExxonMobil is commemorating three decades of innovation and leadership in synthetic motor oils with the 30th anniversary of Mobil 1. Since its introduction in 1974, Mobil 1 has outperformed conventional oils and has become the world's number one-selling synthetic motor oil. To honor this legendary brand, ExxonMobil is kicking off a celebration on April 13 in Beaumont, Texas, where Mobil 1 is manufactured and distributed for all of North and South America.

"Mobil 1 synthetic motor oil began a revolution in motor oil technology that has vastly improved the performance of automobile engines," said Bill Maxwell, senior engineering advisor, ExxonMobil Research and Engineering Company. "Thirty years later, Mobil 1 continues to be the leader in delivering innovative solutions that allow drivers to protect and push their engines to the maximum."

In 1974, Mobil 1 became the world's first internationally available synthetic motor oil. Launched during the energy crisis, Mobil 1 synthetic motor oil not only provided superior lubricating properties, but improved fuel efficiency. The first Mobil 1 formula reduced gasoline consumption by 5 percent, compared to conventional oils.

Since 1974, Mobil 1 has undergone several improvements designed to surpass engine and consumer demands. Drivers now rely on Mobil 1 to provide enhanced performance and outstanding wear protection in the most extreme driving conditions, and during the coldest or highest temperature situations, as well as providing outstanding engine cleanliness. In 2004, Mobil 1 with SuperSyn (TM) anti-wear technology is currently the most advanced synthetic motor oil available to consumers and meets or exceeds the most rigid industry standards.

Automobile manufacturers around the world put their trust in Mobil 1, which now boasts original equipment status in such high-performance automobiles as Porsche, Mercedes Benz AMG, Aston Martin, Chevrolet Corvette, Dodge Viper, Dodge Ram Truck SRT-10, Ford Mustang Cobra R, Bentley Continental GT, Cadillac XLR, SRX, CTS and CTS-V Series, and the new Mercedes Benz SLR McLaren.

Professional racing also has benefited from the world's number one synthetic motor oil, with Mobil 1 helping numerous race teams improve their performance on the track. Mobil 1 technology has been in the engine of seven Indy 500 winners in the last 13 years. The brand's most recent wins were with Mobil 1 IRL Penske Racing North driver Gil de Ferran, who finished first place in the 2003 Indy 500, and Mobil 1 NASCAR (R) Penske Racing South driver Ryan Newman, who was Speed Channel American Driver-of-the-Year and won the most races in the 2003 season.

"Over the last three decades, we've never stopped investing in Mobil 1 quality," said John Lyon, vice president Global Marketing, ExxonMobil Lubricants & Specialties. "We're extremely proud of the technology behind Mobil 1. And we're committed to improving Mobil 1 for the next 30 years."

ExxonMobil will celebrate the 30th Anniversary of Mobil 1 throughout 2004 with the following activities:

    --  Beaumont Celebration, April 13 -- ALLTEL/Mobil 1 NASCAR driver
        Ryan Newman and his pit crew will supervise changing the oil
        of some lucky Beaumont, Texas, residents, and cut the
        anniversary cake for residents and ExxonMobil employees to
        thank them for providing America with 30 years of superior
        engine performance.

    --  Ryan Newman Commemorative Car, May 2 -- ALLTEL/Mobil 1 NASCAR
        driver Ryan Newman will run a special Mobil 1 30th anniversary
        racecar at the Auto Club 500 at the California Speedway in
        Fontana, Calif.

    --  2004 Commemorative Mobil 1 Car, June through September --
        ExxonMobil will offer NASCAR fans the chance to obtain a Mobil
        1 30th anniversary memento of their own. For a limited time,
        consumers can receive a replica of the commemorative edition
        Mobil 1 30th anniversary #12 Mobil 1/ALLTEL car by mail when
        they purchase a Mobil 1 oil change or 6-quarts of any Mobil 1
        motor oil.

For more information and an in-depth history of Mobil 1, go to www.Mobil1-30thanniversary.com.

ExxonMobil and Mobil 1 are trademarks of Exxon Mobil Corporation or one of its subsidiaries.


    CONTACT: ExxonMobil
             Raymee Holshouser, 314-552-6721
             or
             Media Line, 703-846-4467

    SOURCE: Exxon Mobil Corporation
Close